ExamFX State Farm Revenue and User Increase
The graph shows the overall increase in purchase conversion rate for the client, State Farm. The company represented one of the largest accounts where candidates purchased through the ecommerce channel. Here we can see strategy and tactics utilized that led to an significant overall increase in revenue and volume across the account. I was successfully able to increase user volume to the B2B portal page which converted much higher than other user pathways that were being utilized previously.