INNOVATIVE AND EXPERIENCED MARKETING EXECUTIVE

I deliver impactful marketing strategies across channels that grow revenue and audiences

Marketing is my passion. I am a strategic Marketing leader with over 17 years’ experience building strong brands, executing integrated strategy, and delivering proven results. I am a strong leader that builds teams that can make an impact and position companies for sustainable growth.

I have worked for FORTUNE 500 companies and small tech startups. The last eight years have been in various senior marketing leader roles where my teams and I have been responsible for new revenue growth of over $85.8M combined.

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ANATOMY OF AN IDEAL MARKETING LEADER

I measure my effectiveness through mastery of four critical strategic marketing areas

Marketing professionals come in all types, most focusing on an area of mastery be it digital, demand generation, communications, or some other niche area. The saying “a jack of all trades but master of none” is first thing that comes to mind when people think of a true, holistic marketing professional. Well, this is flat wrong. Today’s modern marketers must masterfully orchestrate all the marketing areas together to maximize impact. In marketing, the whole must be greater than the sum of the parts.

I consider myself a true “left-brain, right-brain” marketer able to leverage creative talents and vision creation with strategy and data-minded methodologies. As a executive leader, I utilize this experience to help coach and optimize marketing teams with demonstrated success.

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Extensive Marketing Knowledge and Credentials

Good marketers must have extensive technical skills as well as in-depth knowledge in a variety of niche areas. I have obtained over 14 professional certifications across digital, analytics, social, and strategy to ensure I remain current and holistic in my methodology and application.

Hubspot Academy
Inbound Marketing Certified
Google
Advanced Analytics Certified
AMA
PCM, Marketing Management
Google
Ads Fundementals Certified
Hubspot Academy
Social Media Certified

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Professional Reviews and Recommendations

As GM of ExamFX, I have had the pleasure of working with Travis, who is our Director of Marketing and a member of my executive leadership team. His marketing expertise, particularly digital marketing, has played a critical role in re-positioning our business for greater success. Travis was responsible for the design and development of our new website and eCommerce checkout, a top initiative for 2018, which successfully launched on time. He also developed and implemented our B2B demand generation strategy that utilizes our new website and outreach programs for inbound lead generation. I greatly appreciate the technical expertise and leadership that Travis brings to our business.

Travis joined our leadership team in 2017 as Director of Marketing and ECommerce. He has been a force in driving change and “led the charge” in the complex and lengthy project to upgrade and enhance our website. Travis brings a wealth of experience and deep knowledge of digital marketing. He developed metrics around unique users, conversion rates and established an NPS baseline, bringing our B2B and B2C marketing results to an impressive new level. Every decision Travis makes is based on solid data, industry-specific analytics, and an instinct for choosing the best available marketing tools. It’s been a pleasure working with – and learning from – such a true professional.

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The Mind of A Modern Marketer

My blog on marketing strategies, ideas, and tactics.

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View Company Results Achieved

See actual growth and demand results delivered.

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Career Projects and Work Samples

See actual samples of assets and creative.

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