I have assisted many small and medium-sized businesses with transformational marketing strategy, improving processes and increasing B2B lead generation through a wide mix of online and digital strategies. Have custom developed over 10 websites for companies like Digital Air Strike, Viawest Group, Advantex, Priasoft, and Konstruct Design Build. These engagements have mostly focused on the client’s web presence and digital demand generation strategy optimization.

● Worked with clients to achieve their digital rebranding objectives including redesigning and development of five corporate websites

● One software client experienced a 125% increase in inbound leads in less than twelve months. Developed content marketing assets and an inbound framework to increase lead generation and awareness

● Consulted and assisted in martech integrations and optimization; architected metrics and reporting processes for analysis

● Delivered 32% increase in projected sales pipeline through inbound programs at Digital Air Strike and a 25% increase in prospect engagement

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As Chief Marketing Officer at nuHome, I led the company’s overall marketing, communications and branding efforts through geographic expansion into 37 states. This also included primary responsibility for leading the digital transformation efforts including integrated digital strategy, sem, seo, web, social media, email automation, consumer experience (both client and consumer), paid advertising campaigns and online user engagement. I also maintained a key role in the on the investment team through its first Series A funding round and valuation ($50-80M). Here I worked with analysts on overall strategy, future initiatives, product marketing, budgeting and digital transformation that would result in rapid growth and increased company revenue.

● Part of executive team responsible for delivering a 40% (CMGR) and a 350% (YOY) revenue growth $1.8M to $10.1M in less than two years.

● Delivered a 2800% overall increase in social engagement across main social channels, including over 20k followers on Facebook

● Led a successful rebranding launch effort focused on a consumer brand architecture while expanding nationwide into 35 states and 105 MSAs

● Implemented B2B and B2C marketing strategies to increase both consumer subscriber adoption and signup by small businesses. Increased partner signups

● Designed and developed new company website with saw an increase of online visitors by 900% while also launching online activation and scheduling tools

● Assisted with the development of strategic investor materials with the C-suite, attended meetings with potential investors and presenting strategy

● Assisted product team with development of the ping tree system SaaS solution for SMB’s.

● Launched newly developed website and increased visitors by 900% in less than 16 months; implemented online scheduling tools and user activation portal

● Increased Pro improvement requests by 22% from 2016 to 2017 as well as an increase of 112% for partner appointments set

● Marketing and awareness efforts drove an increase in subscribers/users from 386k in 2015 to 1.2M in 2017 representing a 210% increase in two years

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Responsible for post-acquisition growth and strategic marketing execution of the newly acquired Znode ecommerce business unit. Led significant growth of our sales pipeline through integrated marketing strategy and inbound methodology implementation. Also assisted in increasing presence across Europe and the partner channel. I built and led a team of seven marketers while also assisting in the overall brand transformation strategy for the Yell Group into hibu. Was selected to the new digital products marketing and go-to-market team where I had duel roles for Znode and direction of product marketing.

● Planned, developed and executed B2B demand generation strategy and channel marketing campaigns across all core Znode products driving revenue, pipeline growth and customer engagement through all channels

● Managed the marketing communications roadmap as it relates to products, feature introduction and campaign gating. Working with outside creative agencies on advanced projects

● Managed the customer journey optimization strategy driving landing page testing, a/b multivariate testing, banner and ad copy continuity through to the demand funnel, and working to implement strategies to optimize conversion yield

● Managed the creative process and campaign evolution, across digital channels, stewarding the quality control process, aligning with legal requirements and ensuring strategic and brand alignment

● Developed content marketing strategy and launched over 40 various content assets in less than a year to facilitate demand generation

● Developed and directed the $2M+ annual marketing budget including $750k in paid search management

● Appointed by CMO to the Global Branding Council during hibu’s worldwide rebranding process

● Management responsibility of seven resources across two roles with hibu, including five in Columbus office, two in King of Prussia, and one in the UK

● Responsible for developing and directing the annual tradeshow and event schedule of more than 25 events per year in the U.S. and UK.

● Collaborated across the Product, Sales and IT teams around new product launches ensuring marketing voice is integrated and needs are clearly communicated, scheduled and executed

● Increased sales pipeline growth 400% in 2013 led by a newly developed and target inbound campaign towards wholesales companies and distributors.

● Responsible for development and integration of the martech platforms (Pardot, SFDC, and Sitecore) to ensure success of inbound B2B demand generation programs

● Maintained the relationship with Gartner and Forrester Research

● Significantly reduced paid advertising and spend by $500k a year without losing overall inbound lead conversion quality or any reduction in website traffic

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Responsible for direct implementation and management of integrated marketing programs and objectives that support business unit with combined annual revenues of $150M.  General duties include ensuring marketing, branding, and communications projects are aligned and executed according to the overall marketing strategy and create value for the organization.

● Managed and execute all aspects of content creation, design, and implementation of nationwide marketing campaigns using various media and communication strategies

● Designed and produced all internal and external marketing collateral while also providing content support for nationwide sales offices and increasing the visibility of company’s value proposition strategy

● Responsible for lead management activities, which includes analyzing and coordination with different sales teams

● Maintained all marketing and branding guidelines while maintaining consistency in company marketing activities

● Assisted in marketing research activities such as evaluation of market opportunities, customers, and competition; assemble metrics to be used by Director of Marketing and senior management team

● Updated and managed company intranet and digital archives

● Design, coordinate and develop HTML invitations and facilitate execution of various nationwide e-campaigns

● Developed and initiated customer case studies, including interviewing, writing, and creation of copy and design

● Coordinated and supported the execution of company’s annual tradeshow and Lunch-n-Learn initiatives, ensuring on-time scheduling, setup, staffing, and delivery of marketing and promotion materials for 20 to 30 events per year

● Responsible for maintaining and optimizing online advertising and website tracking with Google Analytics; reporting of metrics to management, and updating nationwide business listing indexes

● Oversaw procurement and inventory management of company’s marketing fulfillment services, ensuring in-stock items available for order and timely delivery for support of various sales activities and programs

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Small business startup that supplied products and services directly to area youth sports leagues in Columbus, OH and surrounding communities. Product and services included website design and management, catalog design, league photography sales, uniform sourcing, branded items, trophies, and equipment. A partner organization that aims to be a single-source solution for youth sports leagues in all areas of fulfillment and management.

Worked on the Pontiac Aztek campus marketing campaign for the University of Tennessee. Was responsible for doing market and brand research initiatives that gauged segment interest of postgraduate buyers. Developed campus-wide campaign and event that aimed to create awareness and aggregated research results for presentation to corporate brand and product owners.