As GM of ExamFX, I have had the pleasure of working with Travis, who is our Director of Marketing and a member of my executive leadership team. His marketing expertise, particularly digital marketing, has played a critical role in re-positioning our business for greater success. Travis was responsible for the design and development of our new website and eCommerce checkout, a top initiative for 2018, which successfully launched on time. He also developed and implemented our B2B demand generation strategy that utilizes our new website and outreach programs for inbound lead generation. I greatly appreciate the technical expertise and leadership that Travis brings to our business.
Travis joined our leadership team in 2017 as Director of Marketing and ECommerce. He has been a force in driving change and “led the charge” in the complex and lengthy project to upgrade and enhance our website. Travis brings a wealth of experience and deep knowledge of digital marketing. He developed metrics around unique users, conversion rates and established an NPS baseline, bringing our B2B and B2C marketing results to an impressive new level. Every decision Travis makes is based on solid data, industry-specific analytics, and an instinct for choosing the best available marketing tools. It’s been a pleasure working with – and learning from – such a true professional.
Travis has an abundance of marketing and e-commerce knowledge and experience. His innovative way of thinking has played in integral part in revamping the entire marketing strategy and positioning ExamFX for future success. In addition, he has helped mold me into the marketer I am today, and has assisted me in developing my own career through his transformational leadership style. Having worked under Travis at two different companies, I can truly say he is a great leader, mentor and marketing professional.
I worked closely with Travis as a product manager for 2 years. He is an expert in e-commerce, successfully rebranded our products due to an integration, implemented competitive briefs, designed and launched a new website and revamped our marketing catalog. He is results oriented and was a key contributor to our management team.
Over the past year and a half of working with Travis, he has impressed me with his ability to get so much out of his surrounding resources. His leadership has raised the performance level of his team and his digital knowledge has helped to present ExamFX as a vastly improved competitor in their space. I can honestly say that Travis is the best I have met in 20 years of marketing at using metrics to drive action that positively affects performance…and he is great at keeping focus on just a few metrics that are the difference makers. Travis embodies what I think of as an extremely driven and well-rounded marketing professional.
Travis is a dynamic marketing leader that has a been an invaluable asset to helping us build our brand in our industry. Taking on many challenges he never blinked an eye and kept pushing forward to help take our organization to a new level. His knowledge across all marketing functions is superb and I would highly recommend Travis to any employer looking to find a leader to make a long lasting impact on their organization.
I have had the pleasure of working for Travis Williams for the past two years. He is an extremely talented marketing executive, with a true passion for all things marketing. He is an out-of-the-box thinker and doer, a metric-driven strategist and strong leader. He has been a mentor, champion, teacher and friend. I have loved working for Travis.
Travis is an extremely talented marketing executive who is a strategic thinker with abilities that go far beyond marketing. He has an amazing eye for detail and a great ability to present complex information in an understandable and effective way. Travis is also a great team player who is always willing to do whatever it takes to get the job done right
As the General Manager of a business unit where Travis was the Director of Marketing I had the opportunity to work with Travis daily on a variety of B2C and B2B initiatives. Travis is extremely knowledgeable and metric driven in his initiatives. In addition, he provided strong executive level thinking to domains outside of marketing. Having Travis on a team is a true asset and I would gladly recommend him for senior level roles.
Travis has been a great leader and mentor to work under during my time at nuHome thus far. His mentoring and guidance has helped grow my knowledge around Marketing and Strategy immensely as I’ve been able to implement those strategy ideas and obtain successful results in doing so. His thought process, leadership, analytical and communication skills make him a great individual to work under and along side. It’s truly a pleasure to work on Travis’ team here at nuHome.
Here at Priasoft, we contracted Travis in May 2015 to overhaul our website along with creating several new marketing strategies. His ideas and talents proved to be the right decision for us. We immediately found that web traffic and site conversions had increased dramatically. His insight and professionalism are top-tier, while he always goes above and beyond to ensure we have the right strategy. There is no question that we will continue to work with him in the future as well as to provide a strong reference to those who inquire.
Travis was a highly impactful and inspiring manager. I learned a lot from his ability to strategize and visualize concepts across departments, segments, and products in unique geographies where the company distributed products. Travis continually advocated for his team members; always hearing out the team’s concerns, leveraging the best ideas, and helping to understand the “why’s” of key business decisions or revisions in direction.
Travis is a planner, leader, and an executor. His business IQ,marketing background, and ability to see the entire picture makes him an asset to any company.
Travis is a talented marketing executive who drove our branding and demand generation efforts for a start up eCommerce division. The company took notice of Travis’ efforts and further tapped him to assist in our parent organizations digital marketing efforts. Travis is a highly competent digital marketing executive with experience in start ups and multi – national corporations. I would strongly recommend Travis to any company looking for growth and or digital transformation.
Travis and I worked as peers within the product marketing organization within hibu – a digital marketing company providing solutions to the small and medium sized business segment. Travis possesses a great analytic skill set that goes beyond just being a ‘creative marketer’. He was great at developing a strategy, in the midst of ambiguity. I think any company would benefit greatly in having Travis as part of their senior management team.
Travis played a key role in enhancing Znode’s brand in both the B2B and B2C markets. He built a high performance marketing team that drove improved awareness in both the direct and indirect channels.He kept many of the marketing services in-house which significantly decreased campaign launch time as well as saving over $100,000 a year. Travis managed multiple critical projects simultaneously ,in order to improve our speed to market, and provided me key performance metrics to measure the return on our marketing investments. I would welcome the opportunity to work with Travis again.
Travis is an A player who can build a brand, develop a comprehensive marketing strategy, or troubleshoot his way out of complex barriers to goal achievement. While he’s a strong individual contributor, he’s equally strong at leading others. He’s a great communicator and will take the time to help those around him to understand what’s happening and why. If I needed marketing leadership, I’d hire Travis for sure.
If there were a professional “draft day” for marketing leadership, Travis would be a first round pick. Travis defines the positive qualities that organizations look for in a successful leader. His intense focus, organizational skills and creativity guided our team through multiple large scale projects within a very short period of time. He is one of the hardest working goal-oriented persons I’ve met in my career and I’m proud to have served on his team.
Travis has the ability to understand a business direction and build a complete brand and marketing plan to drive success. I worked with Travis for several years at Znode. Travis was able to set a marketing direction for the organization and guide his team and other teams to align with the direction. He has an exceptional capability for creativity and leadership. If you need someone to set a marketing direction and lead the execution, Travis is the right person for you.
While working with Travis, I admired his ability to create, manage and direct marketing tactics, manage CMS projects, launch websites and contribute to results-driven lead-gen campaigns. Travis is also a skilled director with the ability to recognize talent and assemble a strong, specialized team of contributors and partners that helped drive results in a highly competitive market. Travis is someone I hope to work with again in the near future.
I worked closely with Travis to create and implement our Marketing strategy. He is a seasoned marketer with a great eye for detail. Travis brings a lot of experience to both online and offline marketing which is essential for any enterprise business. I look forward to working with him again in the near future!
Travis Williams is a strategic thinker and great communicator. He brings not only a strong knowledge of marketing management and business development, but also a unique creative mindset. Travis excels at developing and implementing multi-channel customer acquisition and retention strategies, product marketing strategy, conducting market analysis and developing key metrics. He is a motivational leader and would be a valued key member of any company’s leadership team.
In his role as Marketing Specialist, I found Travis to be a very passionate and effective marketer. His creativity and attention todetail make him a rare and valuable asset to any organization.
Travis is a detail-oriented, energized leader who is always willing to jump in to provide help or advice on a project. He has a clear understanding of performance metrics at all times and continuously enhances the marketing program based on those metrics. Team morale, education and growth are a top priority, making the workplace enjoyable and productive.
I have worked with Travis for about a year and a half as the Internet Marketing Manager of Znode, most of that time reporting to him in his role as Marketing Director. The first thing that struck me about Travis was his vast collection of talents. He possesses all the skills of a small ad agency wrapped up in one guy: artist, designer, wordsmith and web designer. During the time that I worked with him, I watched him put together a beautiful WordPress site with custom graphics, unique copy and innovative use of ad space, in a matter of days. He has been put in charge of growing the marketing department at Znode and managing many different projects to bring the department from a small start-up to a smoothly running corporate marketing entity. As the process continues, I have no doubt that Travis will succeed spectacularly as I have seen him in action, thinking through both the tactics and strategy of very large projects from budgets to new hires. I highly recommend Travis Williams and look forward to watching his career develop.
